Steps to Self-employment

Welcome to the Creative Connections Blog, a place to find out the latest course info for the 'Steps to Self-Employment' programme at Wolverhampton Adult Education Service. Find useful links to support and information for freelance artists as well as links to Wolverhampton's cultural scene.

The image above shows a detail of a painting by Steve Edwards from our recent exhibition at Bilston Craft Gallery, which also featured, Paula Kovacs, Sharon Samuel David Morrin and Ruth Watkins.



Social Media Marketing- an introduction



Steps to Self-employment 
Social Media for Artists and Creative businesses: an introduction



Course details

This 10 week course aims to offer creative businesses an insight into marketing and selling online focusing on Social Media. Weekly sessions will include; an overview of Social Media and why it is so useful for creative businesses, an introduction to writing a Blog, setting up a Facebook business page, networking on Twitter and using Social Media to showcase your work using visuals.


Course requirements

Learners will be expected to be at a suitable stage of their practice to be ready to profile and promote their work. They will need to have appropriate digital images of their work that can be used on-line.

Learners should also have IT skills including word processing and the use of email and Internet. Some familiarity with Social Media platforms such as Facebook and Twitter would be advantageous.

The course is suitable for artists who have already completed the Steps to Self-Employment course (previously Creative Connections), though this is not an essential requirement.

What are the benefits of this course?

Learners will be able to gain an overview of Social Media and the most time efficient ways of using it to promote their work.

How will I learn?

Learners will receive one to one support in setting up Social Media accounts and getting them up and running.

Each session will include practical demonstrations as well as illustrated talks.

How will my progress be monitored and assessed?

In additional to the learning aims and objectives of the course, learners will set their personal learning goals at the beginning of the course and progress towards achieving these will be regularly reviewed.

Learners will have the opportunity for weekly feedback and support from the course tutor and visiting speakers.

The course is non-accredited.

What does it cost?

The course fee is £108. 
*If you are in receipt of Job Seekers Allowance or Employment Support Allowance (Working Related), there are no course fees, just £5 registration fee.

What will I be able to do after this course?

By the end of the course you will be able to plan your strategy for online marketing and set up two or more Social Media accounts to promote your business.

When and where will the course take place?

The next run of this course will start in Autumn 2015. The course takes place at The Maltings, Herbert Street, Wolverhampton WV1 1NQ

How do I find out more?

Contact course tutor: Moya Lloyd – Email: moya.lloyd@aes.wolverhampton.gov.uk








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